AR/FM is a French label gathering ambient/experimental music and rythm-based/club music.
The only request about the logo was to use the initials of Ambient Room / Futur Muzik.
As the label’s releases were not defined yet and the 2 founders had very open tastes, I worked on 2 radically different logos.
Obviously each proposition were each founder’s favorite one, so I had to work on a third one. I dismissed the second proposition which was too characteristic. Not without grief, I chose to break the composition of the first one, and here is the final outcome:
© Sophie de Chassey